CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
January 2045
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
16 Jan 2045
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Start the week with one practical observation from freight markets, customer questions or operational planning.
Pick one trend, add one Fracht takeaway and keep it useful for shippers.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 22 posts.
Finish these labels so topic and media recommendations use the full history.
38.4% weighted engagement from 13 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Port of Los Angeles posts record 2.9M TEUs, eyes strong finish to 2026
The Port of Los Angeles posted a record summer with year-to-date volume up 1.5% as officials expect continued strength. The post Port of Los Angeles posts record 2.9M TEUs, eyes…
Motive raises $1.3 billion from General Catalyst
Motive raised more than $1.3 billion from General Catalyst after crossing $600 million ARR and 30% growth, and withdrew its S-1. The post Motive raises $1.3 billion from General…
New US sanctions ‘a warning to anyone supporting Iran’s airlines’
Supply chain operatives active in the Middle East could find themselves exposed to new US sanctions against the Iranian aviation sector, with the threat of increasing delays in …
High utilisation a key factor in reducing box ship emissions
Higher levels of vessel utilisation onboard containerships has been revealed as one of the most important factors in reducing shipping emissions, according to new research publi…
No ‘crazy’ air cargo peak this year – consumer demand fails to take off
Air cargo is not expected to see a traditional peak season this year, softening consumer demand removing the catalyst for a major Q4 surge, despite booming hi-tech traffic provi…
WSC backs calls to IMO on labelling lithium batteries ‘dangerous goods’
The World Shipping Council (WSC) has backed growing calls for a revision of how goods containing lithium batteries are declared to container lines. The liner shipping lobby said…
US-Mexico trade smashes monthly record at nearly $95B
U.S.-Mexico trade jumped 27.5% year over year in July to a monthly record of $94.8 billion. The post US-Mexico trade smashes monthly record at nearly $95B appeared first on Frei…
Emirates SkyCargo ramps up India freighter capacity
Emirates SkyCargo has continued to increase its freighter capacity to India as it looks to capitalise on growing demand from the country. The carrier has recently added weekly f…
Typhoon-related port congestion keeps intra-Asia rates high and capacity tight
Intra-Asia freight rates rose for the fifth straight week as typhoon-related congestion in China and bottlenecks in transhipment ports Busan, Hong Kong, and Singapore tied up ve…
Belgium welcomes new ecommerce fee and steps up war on non-compliance
The EU’s €3 fee on low-value ecommerce parcels has already triggered a major shift in how goods enter Europe, with simplified customs declarations in Belgium falling around 50% …
Air cargo e-commerce growth flatlines in July
Air cargo e-commerce shipment volume growth flatlined in July as the European Union’s (EU) new small package import charge took effect. Speaking at this week’s EU cr…
Who will end up buying Europe’s freight forwarders?
I recently wrote about Europe’s succession problem in logistics. Thousands of privately owned freight forwarders and transport companies are reaching the point where their…
Automatic publishing
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