FAnalytics

CONTENT CALENDAR

Planner

Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.

Today08 Sep 2026Europe/Zurich
Quiet Tue-Thu slotWednesday09 Sep 2026 · 16:00

MONTH VIEW

April 2041

Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.

MARKETING DAY

17 Apr 2041

Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.
Create top post
2
Freight expertise spotlightIndustry insights · Document / PDF

Show one detail behind reliable forwarding: documents, handovers, route planning, compliance or communication.

Use an expert quote or a small checklist to make the post practical.
Use idea

EMAIL LIST

Post notifications

When a post is published, this list receives the LinkedIn URL.
aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders

ADD CONTENT

Plan a post or save it to backlog

Pick a calendar day, use an idea from the calendar, or save an undated post for later.

BACKLOG

Posts waiting for a slot

No backlog posts yet.

PLANNED CONTENT CALENDAR

What is planned, when

Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.
No planned content yet. Add a rough idea above and it will appear here.

POTENTIAL

What to improve next

1
18 posts in the last 90 days

Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 21 posts.

0 classifications incomplete

Finish these labels so topic and media recommendations use the full history.

3
Wednesday currently performs best

38.4% weighted engagement from 13 posts.

4
Repeat the winning combination

Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.

SCHEDULE

Upcoming Swiss posting slots

Europe/Zurich
Wed09 Sep16:00Planned
Thu10 Sep16:00Planned
Tue15 Sep16:00Planned

Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.

YOUR DATA

Topic potential

Weighted engagement rate by topic
1
Company updates & events19 posts · 6.8K avg. impressions
38.7%
2
Sustainability & CSR13 posts · 3.2K avg. impressions
30.7%
3
Projects & case studies16 posts · 6.4K avg. impressions
28.4%
4
Industry insights33 posts · 2.4K avg. impressions
26.5%
5
People & culture13 posts · 10.0K avg. impressions
13.6%

YOUR DATA

Format potential

Weighted engagement rate by media format
1
Document / PDF33 posts · 2.1K avg. impressions
33.9%
2
Image / carousel52 posts · 6.6K avg. impressions
29.4%
3
Video8 posts · 9.1K avg. impressions
9.4%

LIVE NEWS RADAR

Current angles worth considering

Cached for 30 minutes to protect page performance.
RSS connected
The Loadstar

Record July shows the ‘underlying strength of global container trade’

July saw a new record for container shipments in a calendar month, according to the latest data from Container Trades Statistics (CTS), which recorded 17.3m teu shipped, around …

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Hapag-Lloyd offers new proposals in bid to take over Zim

Hapag-Lloyd may yet land its prize purchase of Zim, the Israeli government affording the carrier an extra 30 days to revise the details of its proposed $4.2bn takeover and silen…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

Awery appoints Cornelia Korsch global development director

Awery Aviation Software has recruited former WebCargo by Freightos executive Cornelia Korsch as global development director for Awery and its CargoBooking platform. The appointm…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

AI boom drives two-speed Asian air cargo export market ahead of peak

Asia’s air cargo export market is heading into peak season at two markedly different speeds: booming demand for AI-related hardware is supporting the transpacific; while Europe …

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
Air Cargo News

Airbus secures eight A350 freighter orders from unnamed customer

Airbus has secured eight orders for its soon-to-launch A350 freighter from an unnamed customer. The order for the eight freighters was secured on 31 August and was listed on the…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

The clash inside MSC – tensions on the rise

The tension building inside Mediterranean Shipping Company (MSC) remains hot property in our marketplace. Where there’s smoke… And, just when you thought the MSC hea…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

Volcanic ash disrupts operations at Indonesian airports

The eruption of Mount Anak Krakatau is disrupting Indonesia’s airfreight network, with forwarders warning customers of delays, flight cancellations, and potential capacity const…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
The Loadstar

Rhine at low ebb – finding Plan B is getting harder

Low water on the Rhine is back, and with it come the usual consequences: barges taking less cargo, higher rates and surcharges, while shippers start asking what can be moved by …

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
Air Cargo News

CH Robinson warns of Asia cargo capacity shortages

CH Robinson has warned its customers to expect capacity shortages on certain lanes out of Asia in the second half of September. The forwarder said that quarter-end shipments, te…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
Air Cargo News

MIA operations recovering as investigation into Amazon freighter accident starts

Miami International (MIA) has reopened two of its four runways, while work has started on the investigation into what caused the deadly Amazon Air freighter accident. Five peopl…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

Record AI funding: France’s Mistral raises €3bn ‘to make open-weight AI the technology frontier’

French AI company Mistral has raised €3bn in a Series D funding round at a post-money valuation of more than €21 billion, “the largest equity fundraising round ever comple…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

‘Utter devastation’ from Amazon cargo jet crash, NTSB chief says

Freight and passenger delays could mount this week at Miami International Airport where two runways remain shut as the recovery operations and an investigation into Sunday’s dea…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗

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aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders