FAnalytics

CONTENT CALENDAR

Planner

Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.

Today04 Sep 2026Europe/Zurich
Quiet Tue-Thu slotWednesday09 Sep 2026 · 16:00

MONTH VIEW

August 2035

Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.

MARKETING DAY

28 Aug 2035

Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.
Create top post
2
Customer insight TuesdayIndustry insights · Document / PDF

Turn one recurring customer question into a useful, plain-language logistics explanation.

Ask sales or operations for one real question customers asked this week.
Use idea

EMAIL LIST

Post notifications

When a post is published, this list receives the LinkedIn URL.
aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders

ADD CONTENT

Plan a post or save it to backlog

Pick a calendar day, use an idea from the calendar, or save an undated post for later.

BACKLOG

Posts waiting for a slot

No backlog posts yet.

PLANNED CONTENT CALENDAR

What is planned, when

Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.
No planned content yet. Add a rough idea above and it will appear here.

POTENTIAL

What to improve next

1
4 posts in the last 90 days

Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.

0 classifications incomplete

Finish these labels so topic and media recommendations use the full history.

3
Wednesday currently performs best

62.5% weighted engagement from 9 posts.

4
Repeat the winning combination

Sustainability & CSR × Image / carousel, but avoid repeating the same subject as your last three posts.

SCHEDULE

Upcoming Swiss posting slots

Europe/Zurich
Wed09 Sep16:00Planned
Thu10 Sep16:00Planned
Tue15 Sep16:00Planned

Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.

YOUR DATA

Topic potential

Weighted engagement rate by topic
1
Company updates & events16 posts · 5.7K avg. impressions
47.4%
2
Sustainability & CSR12 posts · 2.1K avg. impressions
32.0%
3
Projects & case studies15 posts · 5.2K avg. impressions
31.3%
4
Industry insights28 posts · 1.7K avg. impressions
25.3%
5
People & culture8 posts · 7.1K avg. impressions
16.9%

YOUR DATA

Format potential

Weighted engagement rate by media format
1
Image / carousel45 posts · 4.9K avg. impressions
36.5%
2
Document / PDF25 posts · 1.6K avg. impressions
32.7%
3
Video8 posts · 5.1K avg. impressions
10.9%

LIVE NEWS RADAR

Current angles worth considering

Cached for 30 minutes to protect page performance.
RSS connected
The Loadstar

Capacity fears as US drayage rates are buoyed by converging trends

Concerns are rising in the US about drayage capacity and pricing, as a convergence of factors is producing signs of mounting strain. The situation has come to the fore in recent…

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
FreightWaves

Trailer Flexibility Is Disappearing Faster Than Fleets Realize

For the past several years, many fleets have viewed trailer capacity as a lever they could pull as conditions changed—adding units when freight improved and returning them when …

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

Maersk unfurls new sail power for container ship

Maersk is launching a wind-assisted propulsion pilot, marking a first for its fleet. The post Maersk unfurls new sail power for container ship appeared first on FreightWaves.

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

FBI investigating dark-web service claiming 153M license records, raising CDL security concerns

The Nexus collection reportedly included front-and-back license images and CDL-tagged entries, but investigators have not confirmed any freight exposure. The post FBI investigat…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Late peak demand sees container spot rates to the US surge

Container spot freight rates on the transpacific and Asia-Europe trades completely diverged this week, with a late peak season demand surge prompting freight prices to both east…

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
FreightWaves

Logistics provider accuses Alabama carrier of raiding its workforce, stealing trade secrets

Imperative Logistics alleges two former employees stole confidential business information and joined Alabama Motor Express. The post Logistics provider accuses Alabama carrier o…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Congestion and ship delays take 2.3m teu capacity off the market

Container shipping’s deteriorating schedule reliability has effectively taken 2.3m teu of vessel capacity out of the market. According to Sea-Intelligence’s latest Global Liner …

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

Trailer builder Fruehauf wants parts makers as co-defendants in suit

A dispute over allegations of defective work that resulted in trailers catching fire now is threatening to drag in the manufacturers of some of those components that may be at t…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

CargoWise is becoming the AI that runs freight – so what happens to the TMS?

In the second of a two-part interview with WiseTech CEO Zubin Appoo, The Loadstar examines WiseTech’s plans to turn CargoWise into an AI ‘system of execution’ – and what that co…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Car-carrier owners pivot towards China as vehicle export boom continues

Amid China’s vehicle export boom, car-carrier owners in the west are prioritising their vessels to transport Chinese new-energy vehicles, and commissioning more newbuildin…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
The Loadstar

As we chase M&A rumours – AD Ports’ brief listing nears its end

Key takeaway: Abu Dhabi’s sovereign owner is offering AED6.25 a share for the nearly 24.6% of AD Ports Group it does not already own. The offer has board support and may attract…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

Hung jury for pair accused of murder in NOLA accident scam

Two men facing murder charges in the Louisiana staged accident conspiracy case were neither convicted nor acquitted. The post Hung jury for pair accused of murder in NOLA accide…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗

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EMAILS

Company notification list

aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders