CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
June 2034
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
11 Jun 2034
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Collect one idea for the coming week; this is a planning prompt, not a must-post day.
Open the day, review ideas and decide whether anything deserves a planned post.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
62.5% weighted engagement from 9 posts.
Sustainability & CSR × Image / carousel, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Late peak demand sees container spot rates to the US surge
Container spot freight rates on the transpacific and Asia-Europe trades completely diverged this week, with a late peak season demand surge prompting freight prices to both east…
Logistics provider accuses Alabama carrier of raiding its workforce, stealing trade secrets
Imperative Logistics alleges two former employees stole confidential business information and joined Alabama Motor Express. The post Logistics provider accuses Alabama carrier o…
Congestion and ship delays take 2.3m teu capacity off the market
Container shipping’s deteriorating schedule reliability has effectively taken 2.3m teu of vessel capacity out of the market. According to Sea-Intelligence’s latest Global Liner …
Trailer builder Fruehauf wants parts makers as co-defendants in suit
A dispute over allegations of defective work that resulted in trailers catching fire now is threatening to drag in the manufacturers of some of those components that may be at t…
CargoWise is becoming the AI that runs freight – so what happens to the TMS?
In the second of a two-part interview with WiseTech CEO Zubin Appoo, The Loadstar examines WiseTech’s plans to turn CargoWise into an AI ‘system of execution’ – and what that co…
Car-carrier owners pivot towards China as vehicle export boom continues
Amid China’s vehicle export boom, car-carrier owners in the west are prioritising their vessels to transport Chinese new-energy vehicles, and commissioning more newbuildin…
As we chase M&A rumours – AD Ports’ brief listing nears its end
Key takeaway: Abu Dhabi’s sovereign owner is offering AED6.25 a share for the nearly 24.6% of AD Ports Group it does not already own. The offer has board support and may attract…
Hung jury for pair accused of murder in NOLA accident scam
Two men facing murder charges in the Louisiana staged accident conspiracy case were neither convicted nor acquitted. The post Hung jury for pair accused of murder in NOLA accide…
New UK cyber bill to force logistics operators to rip out their tech?
A piece of legislation working its way through the House of Lords right now could hand British ministers the authority to order transport and logistics operators to remove techn…
Seko commercial chief Brian Bourke departs after 14 years
Seko Logistics global chief commercial officer Brian Bourke is leaving the company after more than 14 years, and is set to launch his own consultancy. Mr Bourke announced that …
AOG logistics: the operational decisions behind an onboard courier shipment
A hand-carry can look like the simplest product in time-critical logistics. But there are many operational checks behind an AOG shipment, from baggage feasibility and passenger-…
Expert knowledge remains foundation of charter broker businesses
Hard work and a can-do attitude are what makes for a successful air charter broker, says Dan Morgan-Evans, head of cargo at broker Air Charter Service. Why on earth should a job…
Automatic publishing
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