FAnalytics

CONTENT CALENDAR

Planner

Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.

Today01 Sep 2026Europe/Zurich
Quiet Tue-Thu slotWednesday02 Sep 2026 · 16:00

MONTH VIEW

January 2028

Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.

MARKETING DAY

20 Jan 2028

Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.
Create top post
2
Project proof pointIndustry insights · Document / PDF

Use one project, shipment type or team workflow to prove what Fracht does differently.

Choose one concrete proof point: timeline, cargo type, lane, team or solved constraint.
Use idea

EMAIL LIST

Post notifications

When a post is published, this list receives the LinkedIn URL.
aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders

ADD CONTENT

Plan a post or save it to backlog

Pick a calendar day, use an idea from the calendar, or save an undated post for later.

BACKLOG

Posts waiting for a slot

No backlog posts yet.

PLANNED CONTENT CALENDAR

What is planned, when

Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.
No planned content yet. Add a rough idea above and it will appear here.

POTENTIAL

What to improve next

1
4 posts in the last 90 days

Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.

0 classifications incomplete

Finish these labels so topic and media recommendations use the full history.

3
Wednesday currently performs best

62.5% weighted engagement from 9 posts.

4
Repeat the winning combination

Sustainability & CSR × Image / carousel, but avoid repeating the same subject as your last three posts.

SCHEDULE

Upcoming Swiss posting slots

Europe/Zurich
Wed02 Sep16:00Planned
Thu03 Sep16:00Planned
Tue08 Sep16:00Planned

Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.

YOUR DATA

Topic potential

Weighted engagement rate by topic
1
Company updates & events16 posts · 5.7K avg. impressions
47.4%
2
Sustainability & CSR12 posts · 2.1K avg. impressions
32.0%
3
Projects & case studies15 posts · 5.2K avg. impressions
31.3%
4
Industry insights29 posts · 1.7K avg. impressions
25.3%
5
People & culture8 posts · 7.1K avg. impressions
16.9%

YOUR DATA

Format potential

Weighted engagement rate by media format
1
Image / carousel45 posts · 4.9K avg. impressions
36.5%
2
Document / PDF26 posts · 1.6K avg. impressions
32.4%
3
Video8 posts · 5.1K avg. impressions
10.9%

LIVE NEWS RADAR

Current angles worth considering

Cached for 30 minutes to protect page performance.
RSS connected
Air Cargo News

SolitAir adds new African routes

Dubai-based cargo airline SolitAir has launched flights to Port Harcourt International Airport, Nigeria and Egal International Airport in Hargeisa, Somaliland, taking the carrie…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
Air Cargo News

Air cargo demand rises again in July but growth eased

Air cargo demand growth in July was backed by strong performances by airlines in Asia-Pacific, Europe and North America, but gains eased from earlier in the year. Total demand, …

Suggested post angleSummarise the air-cargo impact, affected lanes and one practical planning recommendation.
Read source ↗
The Loadstar

The great succession sale – who will inherit Europe’s freight forwarders?

There is a particular type of European logistics company that has survived almost everything thrown at it. Wars and recessions, oil shocks and financial crises, container shorta…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

PBR heist: 40,000 pounds of beer stolen with fake paperwork…

(No kidding: The great Pabst Blue Ribbon (PBR) heist is hilarious until you realize the same scheme is draining three-quarters of a billion dollars a year from US supply chains)…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

Debt-laden Scan Global releases H1 26 results

The press release is here: ‘CONTINUED VOLATILE MARKET AND GEOPOLITICAL UNCERTAINTY‘ (28 Aug 2026) In a nutshell, CEO Allan Melgaard said in his prepared remarks: “Th…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

DHL Group completes corporate reorg

PRESS RELEASE  DHL Group completes corporate reorganization: Deutsche Post remains a strong brand for Germany 09/01/2026, 08:00 AM CEST DHL AG represents the globally operating …

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
The Loadstar

UPS announces exec leadership changes and new global operating model

PRESS RELEASE UPS Announces Executive Leadership Changes and New Global Operating Model Effective September 1, 2026 Company announced that Kate Gutmann, Executive Vice President…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

UPS reorganization prioritizes global logistics over parcel delivery

UPS said it is reorganizing how it operates under a new set of global standards that emphasizes its cross-border logistics capabilities rather than its domestic parcel business.…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

$10.75 million in meth found inside leek shipment at Texas border bridge

A tractor-trailer declared as carrying leeks entered Texas through the Pharr International Bridge. CBP officers found 395 packages of suspected methamphetamine worth $10.75 mill…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

North America must ‘join forces’ to compete as global trade fragments, expert says 

Experts say deeper North American integration, infrastructure investment and workforce development will be critical to competing in a global economy shaped by protectionism, geo…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

California police investigate $70K beer cargo theft after fraudulent pickups

Two shipments left an Anheuser-Busch distribution center in Montclair, California, on Aug. 17 but never reached their destinations. Police are investigating whether fraudulent d…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

Out of its depth: Why 52 feet could equal millions of dollars for this U.S. port

Southeast hub in pact to study terminal deepening South Carolina Ports and the U.S. Army Corps of Engineers have signed a feasibility study agreement toward investigating deepen…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗

LINKEDIN

Automatic publishing

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EMAILS

Company notification list

aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders