FAnalytics

CONTENT CALENDAR

Planner

Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.

Today01 Sep 2026Europe/Zurich
Quiet Tue-Thu slotWednesday02 Sep 2026 · 16:00

MONTH VIEW

October 2027

Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.

MARKETING DAY

31 Oct 2027

Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.
Create top post
1
Sunday planning promptCompany updates & events · Image / carousel

Collect one idea for the coming week; this is a planning prompt, not a must-post day.

Open the day, review ideas and decide whether anything deserves a planned post.
Use idea

EMAIL LIST

Post notifications

When a post is published, this list receives the LinkedIn URL.
aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders

ADD CONTENT

Plan a post or save it to backlog

Pick a calendar day, use an idea from the calendar, or save an undated post for later.

BACKLOG

Posts waiting for a slot

No backlog posts yet.

PLANNED CONTENT CALENDAR

What is planned, when

Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.
No planned content yet. Add a rough idea above and it will appear here.

POTENTIAL

What to improve next

1
4 posts in the last 90 days

Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.

0 classifications incomplete

Finish these labels so topic and media recommendations use the full history.

3
Wednesday currently performs best

62.5% weighted engagement from 9 posts.

4
Repeat the winning combination

Sustainability & CSR × Image / carousel, but avoid repeating the same subject as your last three posts.

SCHEDULE

Upcoming Swiss posting slots

Europe/Zurich
Thu03 Sep16:00Planned
Tue08 Sep16:00Planned
Wed09 Sep16:00Planned

Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.

YOUR DATA

Topic potential

Weighted engagement rate by topic
1
Company updates & events16 posts · 5.7K avg. impressions
47.4%
2
Sustainability & CSR12 posts · 2.1K avg. impressions
32.0%
3
Projects & case studies15 posts · 5.2K avg. impressions
31.3%
4
Industry insights29 posts · 1.7K avg. impressions
25.3%
5
People & culture8 posts · 7.1K avg. impressions
16.9%

YOUR DATA

Format potential

Weighted engagement rate by media format
1
Image / carousel45 posts · 4.9K avg. impressions
36.5%
2
Document / PDF26 posts · 1.6K avg. impressions
32.4%
3
Video8 posts · 5.1K avg. impressions
10.9%

LIVE NEWS RADAR

Current angles worth considering

Cached for 30 minutes to protect page performance.
RSS connected
The Loadstar

‘Overlooked’ Lusaka Airport suddenly attracts dedicated freighter capacity

Lusaka Airport is attracting dedicated freighter capacity from two very different airlines, raising questions over whether a previously overlooked air cargo market is beginning …

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
Air Cargo News

Gianluca Marcangelo joins Awery

Awery Aviation Software has appointed Gianluca Marcangelo as executive vice president of global sales. Marcangelo’s career in air cargo spans sales, marketing, operations,…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

Africa-LatAm trade on the up – but is mainly one-way traffic

Brazilian forwarders appear optimistic about the way trade opportunities are shaping up in Africa, and it seems there is certainly an appetite on the other side of the Atlantic …

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

Descartes acquires Extensiv for $120M

Descartes acquired warehouse management and fulfillment technology provider Extensiv in a $120 million transaction on Tuesday. The post Descartes acquires Extensiv for $120M app…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

ShipStation first to bundle LTL into parcel shipping platform

ShipStation, a provider of automated shipping services, is enabling customers to select less-than-truckload carriers and tender shipments on its parcel platform, marking the fir…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

Why Going Global Isn’t Always the Right Call

Global, Domestic, or Hybrid: What’s Right for Your Supply Chain? Global sourcing has offered advantages in cost, scale, and supplier capabilities. But rising uncertainty, transp…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

Transportation capacity contraction slows in August

Transportation capacity continued to contract in August, but at the slowest rate recorded in six months, while transportation pricing continued to surge, according to a monthly …

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

Border Patrol sweep in Arizona arrests 143, including 95 truck drivers with CDLs in U.S. illegally

The Aug. 10-14 enforcement action involved people from 18 countries. CBP also reported two human-smuggling interdictions, a firearm seizure and drug seizures. The post Border Pa…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

Asia-Europe air freighter capacity increases, despite ecommerce slump 

Freighter capacity from Asia Pacific to Europe has increased sharply since the EU introduced its new low-value import rules, despite a steep fall in Chinese ecommerce traffic in…

Suggested post angleSummarise the air-cargo impact, affected lanes and one practical planning recommendation.
Read source ↗
The Loadstar

Berthing delay at congested Shanghai and Ningbo now hitting 10 days

Following Typhoon Saudel last week and port congestion in Shanghai and Ningbo, the world’s two busiest ports, ships are now having to wait 10 days to berth. Container ship…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

Last-mile costs rise 12% for a second year

Median last-mile delivery cost rose 12% again in 2026. FarEye CEO Kushal Nahata told Last Mile Leaders America the increase is now the planning baseline. The post Last-mile cost…

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
The Loadstar

Ambitious Cosco’s spending spree takes box ship orderbook to new high

China’s Cosco Shipping has its sights becoming a top-three carrier by adding more ships, potentially pushing Maersk Line down the pecking order. Last week, the liner opera…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗

LINKEDIN

Automatic publishing

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EMAILS

Company notification list

aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders