CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
April 2027
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
20 Apr 2027
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Turn one recurring customer question into a useful, plain-language logistics explanation.
Ask sales or operations for one real question customers asked this week.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
62.5% weighted engagement from 9 posts.
Sustainability & CSR × Image / carousel, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Asia-Europe air freighter capacity increases, despite ecommerce slump
Freighter capacity from Asia Pacific to Europe has increased sharply since the EU introduced its new low-value import rules, despite a steep fall in Chinese ecommerce traffic in…
Berthing delay at congested Shanghai and Ningbo now hitting 10 days
Following Typhoon Saudel last week and port congestion in Shanghai and Ningbo, the world’s two busiest ports, ships are now having to wait 10 days to berth. Container ship…
Last-mile costs rise 12% for a second year
Median last-mile delivery cost rose 12% again in 2026. FarEye CEO Kushal Nahata told Last Mile Leaders America the increase is now the planning baseline. The post Last-mile cost…
Ambitious Cosco’s spending spree takes box ship orderbook to new high
China’s Cosco Shipping has its sights becoming a top-three carrier by adding more ships, potentially pushing Maersk Line down the pecking order. Last week, the liner opera…
OceanX: Japan blossom; Hong Kong revival; and South China is wet
My Asia Tour continued last week with Tokyo, Hong Kong and Guangzhou on the menu. Tokyo It is always special to return to Japan. The discipline and dedication that people bring…
DHL Global Forwarding acquires Aero Cargas
DHL Global Forwarding has acquired Uruguay-based logistics and freight forwarding company Aero Cargas, its long time partner. The acquisition strengthens DHL Global Forwarding’s…
Ceva Logistics – when your 3PL gets hacked, every customer becomes a victim
As you may recall, from my recent coverage: Ceva hit the headlines last month after a widely reported cyberattack. Now the breach keeps widening. It is not the only supply chain…
Shippers are moving toward ‘dynamic’ supply chains – but cautiously
Today we offer the first in a two-part series looking at the development of dynamic supply chains. This first part will focus on the BCO angle, before part two tomorrow looks at…
More disruption at Mundra Port as operators refuse to move boxes
Empty-container depot owners, enraged by new regulations by Adani Ports at Mundra, have won the backing of other inland service providers, adding another layer of potential supp…
Signs of stabilisation on China-Europe routes
Figures from WorldACD Market Data for 17 August to 23 August suggest that China-Europe air cargo traffic is beginning to stabilise after several weeks of decline, following the …
Full Asia-Europe return to Suez would reverse head-haul demand growth
A full return to Suez Canal routing could result in an 8.7% year-on-year contraction in global head-haul container demand during the first half of 2027, despite underlying cargo…
SolitAir adds new African routes
Dubai-based cargo airline SolitAir has launched flights to Port Harcourt International Airport, Nigeria and Egal International Airport in Hargeisa, Somaliland, taking the carrie…
Automatic publishing
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