CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
February 2018
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
18 Feb 2018
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Collect one idea for the coming week; this is a planning prompt, not a must-post day.
Open the day, review ideas and decide whether anything deserves a planned post.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
62.5% weighted engagement from 9 posts.
Sustainability & CSR × Image / carousel, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.BIFA appoints Allie Renison as external affairs director
The British International Freight Association (BIFA) has appointed Allie Renison as external affairs director. Alongside her role as senior counsel at global communications and…
Analysis: Time to think ‘constructively’ about Cosco
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MSC Air Cargo formalises partnership with Neutral Air Partner
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STB gives thousands more stakeholders a seat at UP-NS merger table
Useful recap: the regulator has pushed back its participation deadline to September 30, just as seven state attorneys general filed to block the benchmark deal. An estimated 12…
UP CEO Vena (grilled) on NS merger: ‘We’re not a socialist country, the best should win’
Ever-confident Union Pacific (UP) CEO Jim Vena turned into SuperVena during a fireside chat hosted by Bernstein yesterday – when he shared plenty of insight on all-things rail f…
Demand for A321-200 conversions remains weak
A report from IBA has noted “disappointing market acceptance” of the Airbus A321-200 passenger to freighter (P2F) conversion by Elbe Flugzeugwerke (EFW) in partnership with ST E…
LSPs need to up their game to remain relevant to dynamic supply chains
Today we offer the second in our two-parter on dynamic supply chains. Following yesterday’s look at things from the BCO perspective, we’re considering the lay of the…
Air Cargo News Awards: Book your tables!
It is now just under two months until the prestigious Air Cargo News Awards take place, so make sure you don’t miss out and book your table today. Join us on Wednesday 21 …
PwC: Global investment in AI infrastructure to hit $31.6 trillion through 2050
PRESS RELEASE Global investment in AI infrastructure to hit US$31.6 trillion through 2050 September 02, 2026 – PwC projects US$31.6 trillion in capital expenditure through 2050…
Seasonal ag truckers from Mexico face same English-language rules, DOL says
H-2A visa status does not shield seasonal agriculture commercial drivers from English-language requirements or the possibility of roadside out-of-service enforcement, DOL says. …
Bankrupt Yellow Corp. settles remaining pension claims for $526M
Bankrupt Yellow Corp. has reached a deal to settle outstanding claims from pension funds, bringing an end to a three-year legal battle and clearing the path for creditors and fo…
Florida AG calls semi-truck a ‘rolling dungeon’ after 4 children confined for 6 years
The victims, ages 5 to 9, shared one sleeper bunk while traveling commercial routes between Atlanta and Miami. Authorities say they used cups and paper bags as toilets. The post…
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