CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
October 2004
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
18 Oct 2004
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Start the week with one practical observation from freight markets, customer questions or operational planning.
Pick one trend, add one Fracht takeaway and keep it useful for shippers.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 21 posts.
Finish these labels so topic and media recommendations use the full history.
38.4% weighted engagement from 13 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Sustainability goals: New analysis shows 31% emissions gap between ocean carriers on same trade lane
Global container shipping emissions intensity rose in Q2 but five of six vessel-size segments actually improved efficiency. The post Sustainability goals: New analysis shows 31%…
Trump says US could stop trading with Mexico, other countries over trade deficits
President Donald Trump suggested the U.S. could stop trading with Mexico and other countries where it runs trade deficits. The post Trump says US could stop trading with Mexico,…
New Canadian tariffs hit $20B in US goods, pressuring cross-border supply chains
Canada's dollar-for-dollar retaliation against U.S. tariffs took effect Tuesday, placing duties as high as 50% on nearly $20 billion in American imports. The post New Canadian t…
E-commerce facilitator ShipStation eyes major global expansion
ShipStation, which provides logistics decision-making tools for e-commerce sellers and some industrial companies, is looking to grow its international market presence through ta…
Fuel, congestion push trans-Pacific ocean rates near $9,500
Mideast tensions and operating issues are keeping container rates elevated on the trans-Pacific. The post Fuel, congestion push trans-Pacific ocean rates near $9,500 appeared fi…
Exports of Mexican-made vehicles to the US rose in August
Mexican auto exports increased year over year in August, while the U.S. accounted for 76.3% of the country's vehicle exports through the first eight months of 2026. The post Exp…
Indonesian airports reopen after volcanic eruption
Air cargo supply chains from Indonesia are in recovery mode after a volcanic eruption over the weekend resulted in the closure of many of the country’s major airports. Ana…
AI Can Analyze the Data, but Humans Still Own the Outcome
Artificial intelligence has become the loudest conversation in trucking, promising faster compliance checks, deeper video analytics, and instant answers to complex regulatory qu…
Lean Solutions Group acquires SupportZebra, expands AI-enabled outsourcing
Lean Solutions Group (LSG) is expanding its business process outsourcing operations with the acquisition of SupportZebra, a move that will push the company’s workforce in the Ph…
Record July shows the ‘underlying strength of global container trade’
July saw a new record for container shipments in a calendar month, according to the latest data from Container Trades Statistics (CTS), which recorded 17.3m teu shipped, around …
Hapag-Lloyd offers new proposals in bid to take over Zim
Hapag-Lloyd may yet land its prize purchase of Zim, the Israeli government affording the carrier an extra 30 days to revise the details of its proposed $4.2bn takeover and silen…
Awery appoints Cornelia Korsch global development director
Awery Aviation Software has recruited former WebCargo by Freightos executive Cornelia Korsch as global development director for Awery and its CargoBooking platform. The appointm…
Automatic publishing
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