CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
September 2001
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
30 Aug 2001
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Use one project, shipment type or team workflow to prove what Fracht does differently.
Choose one concrete proof point: timeline, cargo type, lane, team or solved constraint.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 21 posts.
Finish these labels so topic and media recommendations use the full history.
38.4% weighted engagement from 13 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Advance booking critical as hi-tech nabs peak airfreight capacity
In times of urgency it’s often airfreight to the rescue, but during this peak season shippers may have to look elsewhere to move cargo from the Asia Pacific region to North Amer…
China’s supply chains go global as DC and Beijing start policing
In a nutshell: Chinese manufacturers have spent more than $200bn in three years building factories abroad, and China’s logistics firms have followed with ports and rail li…
Walmart’s weakest shopper is who Amazon is racing to serve with automation
Walmart’s stock (WMT) fell roughly 10% in the week after its second-quarter results, and sell-side analysts spent the days that followed cutting price targets even as they…
Amazon 767 overrun: Thrust increased to go-around power 15s after touchdown
US investigators probing the fatal Boeing 767-300 freighter overrun at Miami have revealed that the aircraft’s thrust levers were increased to go-around power 15s after touchdow…
UK cargo operations disrupted after air traffic control issues
UK air cargo operations are facing disruption after flights were disrupted due to technical issues with air traffic control systems. Yesterday, UK air traffic controller NATS…
Excluding certain Canadian products from importation into the US…
PRESS RELEASE EXCLUDING CERTAIN CANADIAN PRODUCTS FROM IMPORTATION INTO THE UNITED STATES IN RESPONSE TO CONTINUED DISCRIMINATION AGAINST THE COMMERCE OF THE UNITED STATES WITH…
Ecommerce air cargo growth stalls as regulation bites and capacity retreats
Global ecommerce air cargo growth has flattened this year following a surge in capacity and regulatory intervention, delegates at the EU CBEC ecommerce forum in Liege heard toda…
Xinde Marine News: Tung Chee-hwa dies at 89 – from shipping executive to Hong Kong’s first chief executive
Xinde Marine News’ Yang Chen writes: Tung Chee-hwa, the first Chief Executive of the Hong Kong Special Administrative Region and a former Vice Chairman of the National Com…
Amazon freighter in crash was transporting contact lenses
nvestigators will interview the pilots who had trouble landing the Amazon plane in Miami before it overran the runway in Miami, killing five people. The post Amazon freighter in…
At tech/AI confab, C.H. Robinson tackles insurance and liability
It was a tech conference but C.H. Robinson’s legal battles were never too far away from the discussion. The post At tech/AI confab, C.H. Robinson tackles insurance and liability…
Fuel Surcharge Gaps: What Carriers Miss on Every Load
Fuel surcharge gaps are quietly killing carrier margins. Matt Cartwright of Magnus Technologies explains how fleets can measure true fuel cost by load, compare it to recovery, a…
Autonomous Trucking in 28 States: What Changes Next?
Autonomous trucks are already operating in 28 states—and that changes how freight leaders should think about the market right now. uShip CEO Sean Wu breaks down what autonomy co…
Automatic publishing
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