FAnalytics

CONTENT CALENDAR

Planner

Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.

Today10 Nov 2026Europe/Zurich
Quiet Tue-Thu slotWednesday11 Nov 2026 · 16:00

MONTH VIEW

August 2044

Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.

MARKETING DAY

04 Aug 2044

Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.
Create top post →
2
Project proof pointIndustry insights · Document / PDF

Use one project, shipment type or team workflow to prove what Fracht does differently.

Choose one concrete proof point: timeline, cargo type, lane, team or solved constraint.
Use idea

EMAIL LIST

Post notifications

When a post is published, this list receives the LinkedIn URL.
aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders

ADD CONTENT

Plan a post or save it to backlog

Pick a calendar day, use an idea from the calendar, or save an undated post for later.

BACKLOG

Posts waiting for a slot

No backlog posts yet.

PLANNED CONTENT CALENDAR

What is planned, when

Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.
No planned content yet. Add a rough idea above and it will appear here.

POTENTIAL

What to improve next

1
3 posts in the last 90 days

Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 36 posts.

✓
0 classifications incomplete

Finish these labels so topic and media recommendations use the full history.

3
Wednesday currently performs best

40.9% weighted engagement from 9 posts.

4
Repeat the winning combination

Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.

SCHEDULE

Upcoming Swiss posting slots

Europe/Zurich
Thu12 Nov16:00Planned
Tue17 Nov16:00Planned
Wed18 Nov16:00Planned

Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.

YOUR DATA

Topic potential

Weighted engagement rate by topic
1
Company updates & events13 posts · 7.2K avg. impressions
47.9%
2
Sustainability & CSR9 posts · 3.0K avg. impressions
35.6%
3
Projects & case studies12 posts · 6.7K avg. impressions
30.4%
4
Industry insights27 posts · 2.5K avg. impressions
27.8%
5
People & culture11 posts · 11.2K avg. impressions
13.7%

YOUR DATA

Format potential

Weighted engagement rate by media format
1
Document / PDF28 posts · 2.2K avg. impressions
35.7%
2
Image / carousel39 posts · 6.9K avg. impressions
32.4%
3
Video5 posts · 12.3K avg. impressions
9.5%

LIVE NEWS RADAR

Current angles worth considering

Cached for 30 minutes to protect page performance.
RSS connected
FreightWaves

ACT Expo 2027 agenda leads with diesel and fleet costs

ACT Expo’s founder says the agenda “isn’t just a sustainability conversation anymore,” as the clean transportation show puts diesel efficiency first for May 2027 The post ACT Ex…

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
FreightWaves

Lineage sees cold storage inventories stabilize after capacity reductions

Temperature-controlled warehouse operator Lineage reported on its third-quarter call Tuesday that customer inventories have stabilized at lower levels and that it continues shut…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

ASICS warehouse drones quickly find misplaced inventory

ASICS is saving time and money using drones to check for misplaced inventory. The post ASICS warehouse drones quickly find misplaced inventory appeared first on FreightWaves.

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

Where Trucking Capacity Sits Right Now, And What The Fleet-Size Split Might Be Signaling

How much trucking capacity is on the road right now depends almost entirely on which carriers you are counting, because the national fleet is really several different markets st…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

Cargo surge and port congestion send Far East–Middle East rates climbing

Freight rates from Asia to Gulf economies trapped behind the straits of Hormuz hit unprecedented highs during this year’s peak season as importers rushed to get cargo into the r…

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
FreightWaves

Retailers forecast U.S. imports to stay elevated through 2026 after breakout peak season

U.S. port imports are expected to slow through year-end after peaking in September, NRF says. The post Retailers forecast U.S. imports to stay elevated through 2026 after breako…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

Wing to invest $125M in drone manufacturing plant

Drone delivery company Wing plans to build an aircraft factory to support demand from Walmart and other customers. The post Wing to invest $125M in drone manufacturing plant app…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

SONAR launches MCP, bringing freight market intelligence inside your AI assistant

SONAR MCP connects compatible AI assistants like Claude and Copilot to SONAR data. The post SONAR launches MCP, bringing freight market intelligence inside your AI assistant app…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Shenzhen belly cargo ban threatens peak-season squeeze at other gateways

International belly-cargo operations at Shenzhen will be suspended during next week’s APEC summit, while sharply reduced freighter slots threaten to divert peak-season shipments…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

UPS in court bid to recover tariff payments ruled ‘unlawful’

UPS has its sights set on US Customs and Border Protection (CBP), launching legal action against the agency to reclaim refunds and interest for tariffs paid under the Internatio…

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
The Loadstar

Cold chain cyberattack risk – time to wake up

Two waves of attacks on supermarket refrigeration controllers have caused millions of euros in losses across Europe. The same types of systems protect pharma warehouses, 3PL col…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Carriers sense growth and pour capacity into ex-India ocean trades

Indian trades are seeing a fresh wave of container capacity injections by Asian carriers, as regional freight demand remains upbeat. Among the predominant regional lines, OOCL, …

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗

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EMAILS

Company notification list

aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders