CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
March 2042
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
31 Mar 2042
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Start the week with one practical observation from freight markets, customer questions or operational planning.
Pick one trend, add one Fracht takeaway and keep it useful for shippers.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Bangkok cargo backlog spreads to exports as airlines restrict inbound freight
A backlog at Thai Airways’ cargo warehouse at Bangkok Suvarnabhumi is disrupting imports and exports, prompting airlines to restrict Bangkok-bound freight. Airline accounts on T…
Hapag’s ASX will reverse December Asia-ECSA capacity squeeze
On the question of whether the ASX replaces the AS3, the rotations point the other way. Together they give Hapag-Lloyd two weekly sailings into the same four Brazilian gateways,…
OceanX: Carriers’ Indian summer delight
Greetings from Xi’an, where I arrived Saturday for the last touches on our annual general meeting. This week’s wrap starts with US elections that turned very blue, but the…
Cargo boycott threat by Indian brokers over empty-box fee hikes
A new storm of stakeholder disputes, and potential operational disruption, is brewing across Indian ports over policy changes by container lines on empty-container handling and …
IAG sees cargo traffic decline but revenues increase in Q3
IAG registered an improvement in its cargo revenues in the third quarter of the year despite a decline in traffic but the level of increase lagged behind some of its rivals and …
Fast delivery: Amazon’s smart glasses – a data moat in disguise
The e-commerce giant plans to deploy more than 20,000 camera-equipped glasses to delivery drivers by the end of 2027. The efficiency gains are real. But the competitive weapon i…
Tougher rules for US imports on DDP put pressure on buyers and suppliers
US companies buying goods on Delivered Duty Paid (DDP) terms have been urged to examine who is responsible for their customs declarations, after US Customs and Border Protection…
BBC: Tech giant Nvidia to investigate CEO’s affair with suspected Chinese spy
BBC reports: US tech giant Nvidia has opened an independent investigation following reports its CEO Jensen Huang had a relationship with a suspected Chinese spy. The company, on…
News in Brief Podcast | Week 44 | Port congestion, Suez returns, and transpacific capacity crunch
In this week’s News in Brief, we look at the latest developments shaping global shipping and air cargo, from growing port congestion concerns to shifting capacity a…
Borderlands Mexico: US foreign-trade zones push to fix USMCA tariff obstacles
This week in Borderlands Mexico: US foreign-trade zones push to fix USMCA tariff obstacles; Mexico to deploy 826 National Guard officers to boost highway security; and Ametek to…
Intermodal rates coming in hot this fall; mostly fuel driven
Fuel surcharges are doing most of the work for intermodal contracts this year, but are further increases expected? The post Intermodal rates coming in hot this fall; mostly fuel…
Big carriers keep FMCSA’s crackdown alive, Fuller says
FreightWaves' CEO told Optym Convergence non-domiciled CDL holders were probably the main reason the downturn dragged on, and that enforcement will outlast any change in Washing…
Automatic publishing
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