FAnalytics

CONTENT CALENDAR

Planner

Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.

Today03 Sep 2026Europe/Zurich
Quiet Tue-Thu slotWednesday09 Sep 2026 · 16:00

MONTH VIEW

August 2035

Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.

MARKETING DAY

13 Aug 2035

Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.
Create top post
1
Weekly logistics pulseCompany updates & events · Image / carousel

Start the week with one practical observation from freight markets, customer questions or operational planning.

Pick one trend, add one Fracht takeaway and keep it useful for shippers.
Use idea

EMAIL LIST

Post notifications

When a post is published, this list receives the LinkedIn URL.
aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders

ADD CONTENT

Plan a post or save it to backlog

Pick a calendar day, use an idea from the calendar, or save an undated post for later.

BACKLOG

Posts waiting for a slot

No backlog posts yet.

PLANNED CONTENT CALENDAR

What is planned, when

Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.
No planned content yet. Add a rough idea above and it will appear here.

POTENTIAL

What to improve next

1
4 posts in the last 90 days

Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.

0 classifications incomplete

Finish these labels so topic and media recommendations use the full history.

3
Wednesday currently performs best

62.5% weighted engagement from 9 posts.

4
Repeat the winning combination

Sustainability & CSR × Image / carousel, but avoid repeating the same subject as your last three posts.

SCHEDULE

Upcoming Swiss posting slots

Europe/Zurich
Wed09 Sep16:00Planned
Thu10 Sep16:00Planned
Tue15 Sep16:00Planned

Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.

YOUR DATA

Topic potential

Weighted engagement rate by topic
1
Company updates & events16 posts · 5.7K avg. impressions
47.4%
2
Sustainability & CSR12 posts · 2.1K avg. impressions
32.0%
3
Projects & case studies15 posts · 5.2K avg. impressions
31.3%
4
Industry insights28 posts · 1.7K avg. impressions
25.3%
5
People & culture8 posts · 7.1K avg. impressions
16.9%

YOUR DATA

Format potential

Weighted engagement rate by media format
1
Image / carousel45 posts · 4.9K avg. impressions
36.5%
2
Document / PDF25 posts · 1.6K avg. impressions
32.7%
3
Video8 posts · 5.1K avg. impressions
10.9%

LIVE NEWS RADAR

Current angles worth considering

Cached for 30 minutes to protect page performance.
RSS connected
The Loadstar

GXO expands technology org

PRESS RELEASE  GXO expands technology organization to enable scale and resilience and accelerate innovation Greenwich, Conn.  |  September 03, 2026 Balaji Rangaswamy joins …

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

Arrive Logistics Deal: No Debt, More Growth

Arrive Logistics’ new majority-owner deal comes with no debt and a plan to push growth harder. CEO Matt Pyatt breaks down why the company took Mubadala Capital’s investment, wha…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

New data shows on-time container shipping suffers biggest drop in 5 years

Global container shipping’s on-time performance saw its sharpest single‑month decline since January 2021. The post New data shows on-time container shipping suffers biggest drop…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

30 Warehouse Robots in One Lab? Kenco Tests the Future

Kenco’s warehouse automation lab is growing to 30,000 square feet — and the big takeaway is scale. Ainsley Williams breaks down how Kenco plans to test about 30 robot types, ven…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

Tender Rejections Jump 14%: Labor Day Tightens Freight

Tender rejections are back above 14%, and Labor Day is already tightening the freight market. In this SONAR update, FreightWaves breaks down why rejection rates are rising faste…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

ShipStation Global Brings Freight Into the Same Lane as Parcel

ShipStation Global CEO Tom Madine explains the thinking behind the platform’s newly launched LTL offering and the broader push to bring parcel, freight and truckload under one r…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
FreightWaves

Saia’s tonnage growth steps higher in August as comps ease

August year-over-year tonnage growth accelerated for less-than-truckload carrier Saia, aided by a softer prior-year comparison than in July. The post Saia’s tonnage growth steps…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

Rail freight gains ride steelmaking, energy sectors

Intermodal traffic improved by more than double the percentage of carload shipments in the latest AAR data. The post Rail freight gains ride steelmaking, energy sectors appeared…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Air cargo wins reprieve as Singapore delays SAF levy

Airfreight stakeholders have responded positively to the decision of Singapore’s government to delay the implementation of a new green levy for cargo as the industry wrestles wi…

Suggested post angleSummarise the air-cargo impact, affected lanes and one practical planning recommendation.
Read source ↗
The Loadstar

Brussels retreats on supply-chain rules – but logistics won’t escape the compliance machine

For years, European companies have been preparing for a new era of supply-chain regulation. Consultants were hired, sustainability departments expanded and suppliers received in…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

Class 8 truck demand stays hot ahead of costly 2027 transition

Class 8 orders remained well above year-ago levels in August, while FTR estimates 2027 engine changes could add $6,000 to $12,000 to fleet costs. The post Class 8 truck demand s…

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
The Loadstar

Carriers’ wings clipped on LatAm-North America airfreight trades

Airfreight forwarders and their clients in Argentina are bracing themselves for a challenging three-weeks when the nation’s premier air cargo gateway, Buenos Aires’ Ezeiza Airpo…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗

LINKEDIN

Automatic publishing

Connected until 04 Sep 2026, 14:40
Connect LinkedIn

EMAILS

Company notification list

aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders