CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
December 2026
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
05 Dec 2026
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Celebrate employee-led action with evidence of impact.
Invite every office to nominate one initiative for next year.Use a light story from global trade, transport history or local office life as a low-pressure awareness post.
Only post if there is a strong visual or timely angle.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 34 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Capital vs resilience – the intractable problem of port congestion
This week the great and the good of the port industry will meet in London when the International Association of Ports and Harbours convenes its annual gathering. With the IAPH’s…
Ocean disruption offers no easy windfall for airfreight, warns DSV
Disruption to ocean shipping is not triggering a large-scale switch to airfreight – the cost of emergency lift is keeping most shippers at sea, according to DSV. Speaking at TI…
Cosco: Shipping vs Ports – same parent, not quite siblings
Delve straight into the numbers. In a nutshell: Chinese state-owned container line Cosco Shipping Holdings; (CSH) profit rose a whopping 81% in the third quarter as port congest…
JB Hunt faces data breach lawsuits as hackers claim haul of carrier records
Companies that have faced a cyber attack are now increasingly likely to face lawsuits too, from customers or staff over any breach of data security. JB Hunt is the latest: it i…
Amazon opens delivery network to all just as AI shopping agents reward the quickest
In 2026 Amazon Logistics has moved from an in-house network to a carrier for hire: any business can now buy its freight, warehousing and delivery; merchants using its fulfilment…
Flexport volumes up 40% as headcount grows only 5%
Flexport's CEO says ocean volumes have kept climbing since April and the company is weighing smaller engineering teams as AI speeds up product releases. The post Flexport volume…
When silence becomes evidence: CPKC demands end to UP-NS merger review
A rival railroad says Union Pacific’s chief executive frightened shippers away from a historic regulatory proceeding. Union Pacific (UP) denies making threats. The crucial quest…
PODCAST: TIACA’s Air Cargo Forum | Leadership changes and capacity concerns
In this bonus episode of The Loadstar Podcast, we catch up with Loadstar publisher Alex Lennane, fresh from Miami, where she attended TIACA’s Air Cargo Forum (ACF). Ms Lennane s…
Poor new year liner schedule reliability only improves as summer arrives
Global schedule reliability has become more seasonal, while weekly liner service deployments have grown increasingly volatile since the pandemic, according to new analysis by Se…
SLOSCO – Sierra Leone’s latest Chinese shipping venture
After two ambitious Chinese-backed infrastructure projects were abandoned or stalled, Sierra Leone is turning to another Chinese partner to develop a “national” shipping industr…
AIT acquires Connor Anderson
US-headquartered AIT Worldwide Logistics has finalised an agreement to acquire Australia-based freight forwarder Connor Anderson International. CAI delivers logistics support, i…
Transpacific airfreight rates take off in October
Airfreight rates on the transpacific trade lane increased rapidly during October as the air cargo industry headed towards its traditional fourth-quarter peak season. Figures fro…
Automatic publishing
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