CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
November 2025
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
20 Nov 2025
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Use one project, shipment type or team workflow to prove what Fracht does differently.
Choose one concrete proof point: timeline, cargo type, lane, team or solved constraint.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 34 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Waiting on EPA ‘27 rule, Rush says it might not be soon
With the trucking sector anticipating the release of the final rule by the Environmental Protection Agency on nitrogen oxide (NoX) standards–known colloquially as EPA ‘27–and wh…
SONAR SCI: Custom Insights Now Includes Conversion Optimization: Shows Shippers Where to Switch Modes and What They Can Save
SONAR's SCI: Custom Insights now uses a shipper's own data to identify which lanes should change mode or pricing strategy, and how much a shipper stands to save. The post SONAR …
Amazon, retailers paid more for freight in 3Q
Largest retailers cite shipping inflation alongside isolated delays in getting merchandise into inventory. The post Amazon, retailers paid more for freight in 3Q appeared first …
Electric Trucking: Why 2,500 Tesla Semis Will Transform Freight
ZET Scale, a shipper alliance, just placed the largest electric truck order in US history: 2,500 Tesla Class 8 trucks. Cristiano Façanha from Smart Freight Centre explains how t…
LTL vs. Truckload: Who emerged stronger from Q3 earnings reports?
FreightWaves Finance Editor Todd Maiden breaks down Q3 earnings. Capacity drawdown continues, but demand needs to catch up. LTL carriers showed demand improvement and managed co…
WARNING: Don’t Expect This Freight Cycle to End Soon
FreightWaves expert breaks down 20 years of freight market cycles, from the muted early 2000s to the current volatile environment. Discover how economic variables and policy cha…
Parcel shipping demand to increase 4% during holidays, ShipMatrix says
Parcel carriers are expected to have their best peak season this year since 2022, according to forecasting from ShipMatrix. The post Parcel shipping demand to increase 4% during…
Grow Your Brokerage. Keep Profitability in Focus.
More customers. More loads. More decisions that affect your bottom line. As your brokerage grows, it becomes harder to know whether the additional volume is delivering the profi…
October’s 55.5 manufacturing PMI beats expectations
In line with recent demand commentary from public less-than-truckload carriers expressing cautious optimism, U.S. manufacturing grew for its 10th straight month in October. The …
Icelease signs up for Boeing 767 freighter conversions
Icelease has struck a deal with Boeing to convert one Boeing 767-300 aircraft and has options for two more as the company expands its freighter portfolio. The first aircraft is …
TrashLab raises $12M to automate waste haulers’ back offices
TrashLab closed a $12 million round led by Ventana and plans to extend AI agents into dispatch, billing and collections, with rollout planned through 2027. The post TrashLab rai…
Aircraft production, technology and GBA overlooked 10 years ago
Air cargo leaders have said that technology, aircraft production and market potential in the Greater Bay Area are amongst the issues that were underestimated in importance 10 ye…
Automatic publishing
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