CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
December 2024
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
01 Dec 2024
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Collect one idea for the coming week; this is a planning prompt, not a must-post day.
Open the day, review ideas and decide whether anything deserves a planned post.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 34 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Successful quarter at Expeditors boosted by hyperscaler business
All the key numbers at Expeditors International pointed upward in the third quarter at the logistics and freight forwarding company. Revenue year-on-year was up 42%, to $4.1 bil…
New survey finds AI rush isn’t boosting ports earnings
A survey of industry experts finds that even as container ports deploy artificial intelligence, few are seeing measurable financial returns. The post New survey finds AI rush is…
UK’s East Midlands Airport wins another freighter service
The UK’s East Midlands Airport has this week welcomed another freighter service connecting the Midlands airport with China. The Central China Longhao Airlines’, also known…
Loamy raises $6M to flag produce before a buyer rejects it
Loamy closed a $6 million seed round led by Zeal Capital Partners. It says its platform has cut product rejections in half for growers, packers and distributors. The post Loamy …
Rhenus sees Asia-Europe airfreight volumes grow despite challenges
Freight forwarder Rhenus has reported a double-digit percentage increase in its China-Europe airfreight volumes this year despite the impact of new European Union (EU) charges f…
Upswing in domestic demand gives railfreight operators a revenue boost
Union Pacific led the way on the North American containerised rail freight front over the three months to October, amid all the noise surrounding its pending acquisition of Norf…
Vote opens on controversial Port of LA workforce disclosure rules
Californians head for the polls today to decide on Charter Amendment PRT – a package of changes affecting Los Angeles’s airports, harbour, and Department of Water and Powe…
Ecommerce growth leaves Latin America’s air cargo imbalance unresolved
Growing ecommerce imports are reshaping Latin America’s air cargo networks, but have yet to resolve the region’s directional imbalance, with LATAM Cargo reporting that declining…
Major liners set to resume all Asia-Europe services through Suez
All the mainline operators look set to resume Suez Canal transits for their Asia-North Europe and Asia-Mediterranean services. Taiwan’s Evergreen will join its Ocean Allia…
Delivery AI should earn its authority one segment at a time
Burq CEO Salman Habib says retailers balk when AI vendors ask for full control on day one. His company's doctrine has the AI start by watching and earn its way to fully autonomo…
M&A down under: follow the money to see who hits the target
Bread-and-butter deal-making, typically in the $250m-$1bn range, is surging. As you may have noticed Yesterday, DeskOne highlighted another M&A trifecta coming our way, righ…
Adani Ports bidding for Europe’s tank terminals – the test is whether it pays for returns or size
Adani Ports raised its guidance on growth that increasingly comes from outside India; walked away from Associated British Ports; has reportedly made a binding offer of about $3.…
Automatic publishing
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