CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
February 2024
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
30 Jan 2024
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Turn one recurring customer question into a useful, plain-language logistics explanation.
Ask sales or operations for one real question customers asked this week.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
62.5% weighted engagement from 9 posts.
Sustainability & CSR × Image / carousel, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Washington’s Cosco spying claims a new hat on an old head
In just over three weeks Donald Trump and XI Jinping are due to meet in Washington DC for the latest round of bilateral talks. Meanwhile, Reuters reports today that US intellige…
Motive targets fleet repair costs with AI maintenance
Motive is pushing into maintenance software as non-fuel operating costs hit record highs and only 13% of fleets say their systems share data automatically. The post Motive targe…
Kühne Foundation 30% stake in Hapag-Lloyd coming up for grabs?
Klaus-Michael Kühne’s death last week may present something of an opportunity for those keen to get in on the Hapag-Lloyd bandwagon, with suggestions rumbling around the Kühne F…
Port congestion on Asia sees liner schedule reliability plummet
Global container shipping line reliability suffered its sharpest monthly decline in more than five years in July, as worsening congestion at major Asian ports sent on-time perfo…
BIFA appoints Allie Renison as external affairs director
The British International Freight Association (BIFA) has appointed Allie Renison as external affairs director. Alongside her role as senior counsel at global communications and…
Analysis: Time to think ‘constructively’ about Cosco
Cosco Shipping Holdings has just delivered the kind of second-quarter rebound that should reassure container-shipping investors. As disclosed at the end of last week, revenue ro…
One complaint exposed $800K Texas grain theft spanning 176 loads
A March theft report grew into a statewide investigation involving grain facilities across Texas. Authorities are examining more than 200 loads, and additional arrests remain po…
MSC Air Cargo formalises partnership with Neutral Air Partner
Neutral Air Partner (NAP) and MSC Air Cargo have formalised a strategic partnership that will see the carrier engage with NAP’s community of vetted freight forwarders, consolida…
STB gives thousands more stakeholders a seat at UP-NS merger table
Useful recap: the regulator has pushed back its participation deadline to September 30, just as seven state attorneys general filed to block the benchmark deal. An estimated 12…
UP CEO Vena (grilled) on NS merger: ‘We’re not a socialist country, the best should win’
Ever-confident Union Pacific (UP) CEO Jim Vena turned into SuperVena during a fireside chat hosted by Bernstein yesterday – when he shared plenty of insight on all-things rail f…
Demand for A321-200 conversions remains weak
A report from IBA has noted “disappointing market acceptance” of the Airbus A321-200 passenger to freighter (P2F) conversion by Elbe Flugzeugwerke (EFW) in partnership with ST E…
LSPs need to up their game to remain relevant to dynamic supply chains
Today we offer the second in our two-parter on dynamic supply chains. Following yesterday’s look at things from the BCO perspective, we’re considering the lay of the…
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