CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
October 2022
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
21 Oct 2022
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Share a people-first moment from the network without forcing a sales message.
Use an authentic photo or short team note and keep it human.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.UK must back logistics as an engine of growth
As an industry with a reach that covers every inch of the UK, the logistics sector has the footprint and high-value jobs to support the government in meeting its target of deliv…
Putzger perspective: Not enough done to protect aviation
After a few years in the business, almost everybody in the aviation industry can remember at least one large-scale disruption to the system. For recent industry entrants in Nort…
Fried outlines air cargo’s challenges as he leaves the AfA
On 3 November, Brandon Fried handed over the baton at the Airforwarders Association after a prolific spell at the helm that lasted over two decades and inexorably linked his nam…
Top 20 cargo airports: Fragile but resilient
The 2026 ACI World Airport Traffic Dataset was released in July, revealing which were the top 20 cargo airports in 2025 and considering the dynamics behind the results. Data for…
Community is the key to success in cargo for Fraport’s Toepsch
Fraport’s recently appointed vice president for cargo development, Felix Toepsch, started his airfreight journey more than 13 years ago when he studied Aviation Management…
First look: GXO Logistics Q3 revenue hits $3.6B
GXO Logistics reported a 5.7% increase in third-quarter revenue to $3.59 billion as new business wins surged 34% and its sales pipeline reached a record $3.1 billion. The post F…
Walmart in $6B Symbiotic deal to automate warehouses
Walmart is investing heavily to automate more big warehouse facilities. The post Walmart in $6B Symbiotic deal to automate warehouses appeared first on FreightWaves.
Trucking group’s lawsuit threatens to upend federal carrier registration system
The Small Business in Transportation Coalition is challenging the legality of the federal Uniform Crime Reporting system as its operators warn that a successful lawsuit could di…
Logistics Alert: Capacity SHRINKS for 11 Straight Months
The latest ISM Manufacturing PMI and LMI reports confirm what many in logistics already feel: demand is strong, but capacity is heavily constrained. Learn why transportation cap…
Diesel Prices Collapse, Then Rebound: What’s Driving Volatility?
The diesel market is experiencing extreme volatility, dropping sharply then rebounding on geopolitical news. With inventories critically low and refining capacity still a concer…
Why Your Trucking Insurance Costs Are Rising & How to Fight Back
Control your trucking insurance costs by focusing on risk reduction before losses occur. Peter Niro from Progressive Insurance shares critical insights on underwriting, cargo co…
Truckload Rates Explode: How Shippers Adapt to Rising Costs
The freight market is experiencing an inflationary leg in its current cycle, with spot truckload rates up over 40% year-over-year. Chris Pickett from Flock Freight breaks down w…
Automatic publishing
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