CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
August 2022
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
03 Aug 2022
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Show one detail behind reliable forwarding: documents, handovers, route planning, compliance or communication.
Use an expert quote or a small checklist to make the post practical.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Infrastructure can’t cope with pace of pan-American air trade growth
Airport cargo infrastructure, as well as established ways of handling logistics, are being challenged by growing traffic. Airfreight capacity between Latin America and Canada is…
LATAM Cargo sends aid to flood victims in Galápagos islands
LATAM Cargo has helped transport nearly 13 tons of humanitarian aid to communities affected by flooding in the Galápagos Islands. As part of the LATAM Group’s Solidarity P…
Lufthansa Cargo sees operating profit soar in Q3
Lufthansa Cargo has seen its operating profits increase by more than 200% as the company has benefited from semiconductor demand and new services to India. Lufthansa’s log…
Singapore Airlines appoints Menzies to handle cargo at Western Sydney
Singapore Airlines (SIA) has awarded Menzies Aviation a contract to deliver cargo, ramp and passenger services at Western Sydney International (Nancy-Bird Walton) Airport (WSI).…
Lady Luck and the lifer: Dan Wall’s Expeditors is on a tear
Stock value at record $206.23 intraday post-interims. Quarterly revenue up 42%, operating profit up 55%. A freight market delivering disruption, scarcity, and an AI infrastructu…
UK must back logistics as an engine of growth
As an industry with a reach that covers every inch of the UK, the logistics sector has the footprint and high-value jobs to support the government in meeting its target of deliv…
Putzger perspective: Not enough done to protect aviation
After a few years in the business, almost everybody in the aviation industry can remember at least one large-scale disruption to the system. For recent industry entrants in Nort…
Fried outlines air cargo’s challenges as he leaves the AfA
On 3 November, Brandon Fried handed over the baton at the Airforwarders Association after a prolific spell at the helm that lasted over two decades and inexorably linked his nam…
Top 20 cargo airports: Fragile but resilient
The 2026 ACI World Airport Traffic Dataset was released in July, revealing which were the top 20 cargo airports in 2025 and considering the dynamics behind the results. Data for…
Community is the key to success in cargo for Fraport’s Toepsch
Fraport’s recently appointed vice president for cargo development, Felix Toepsch, started his airfreight journey more than 13 years ago when he studied Aviation Management…
First look: GXO Logistics Q3 revenue hits $3.6B
GXO Logistics reported a 5.7% increase in third-quarter revenue to $3.59 billion as new business wins surged 34% and its sales pipeline reached a record $3.1 billion. The post F…
Walmart in $6B Symbiotic deal to automate warehouses
Walmart is investing heavily to automate more big warehouse facilities. The post Walmart in $6B Symbiotic deal to automate warehouses appeared first on FreightWaves.
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