CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
July 2021
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
01 Aug 2021
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Collect one idea for the coming week; this is a planning prompt, not a must-post day.
Open the day, review ideas and decide whether anything deserves a planned post.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Class 8 truck orders plunge 36% as EPA uncertainty rattles fleets
North American Class 8 truck orders declined 36% year over year in October due to regulatory uncertainty, equipment costs and tighter fleet budgets, FTR said. The post Class 8 t…
The Hidden Data Challenges for Autonomous Trucking Safety
Forget millions of test miles—it’s about the *right* miles. Empiric Earth’s Luc Vincent reveals why current autonomous vehicle testing falls short and how collecting…
8 Inches of Rain Shut Down Busiest US Rail Line for 60 Hours
North American rail traffic saw a mixed performance in Week 43, with significant disruptions impacting major lines. Bill Stephens of Trains Magazine breaks down how record-break…
Dry Van & Reefer: Market Signals You Can’t Ignore
Despite trending lower, dry van tender rejection rates still indicate a tight market. Learn why capacity isn’t expanding, even as carriers face cost pressures outpacing re…
GXO’s contract wins surge 34%, but growth comes amid cost pressures
GXO secured $375 million in third-quarter contracts, but the rapid pace of onboarding new customers created temporary cost pressures despite rising revenue and earnings. The pos…
Emirates rolls out enhanced air cargo service for data center operators
Emirates is positioning itself to attract more air cargo business from hyperscalers and their suppliers. The post Emirates rolls out enhanced air cargo service for data center o…
Intermodal leads weekly gains as US rail traffic rises 3.5%, says AAR
Rail freight on U.S. carriers continues to turn in strong results. The post Intermodal leads weekly gains as US rail traffic rises 3.5%, says AAR appeared first on FreightWaves.
Stronger revenue at Uber Freight, but profits still elusive
Uber Freight CEO Rebecca Tinucci took to LinkedIn to tout the company’s third quarter financial performance, which still is a long way from operating profitability. As Tinucci s…
Asia-US container rates hold as carriers seek $3,000 November rate hikes
Container rates remain firm despite cooling demand, as carriers seek price hikes and a potential LA–Long Beach strike adds uncertainty. The post Asia-US container rates hold as …
Trimble cuts growth outlook as European freight market slows
Trimble lowered its full-year recurring revenue growth forecast as softer European freight conditions pressured its transportation business. The post Trimble cuts growth outlook…
Logistics UK welcomes plan to remove EU border checks on food
UK trade association Logistics UK has welcomed news that the UK and European Union (EU) have finalised a draft agreement that would remove border checks on food and agricultural…
Lufthansa Cargo rides airfreight pricing power to stronger yields
Lufthansa Cargo increased its base yields by 14% year on year in the third quarter, with strong demand and constrained capacity supporting pricing power, even as Middle Eastern …
Automatic publishing
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