CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
September 2018
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
09 Sep 2018
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Collect one idea for the coming week; this is a planning prompt, not a must-post day.
Open the day, review ideas and decide whether anything deserves a planned post.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Cargo crime in North America down in Q3, but losses are mounting
Organised criminal networks are increasingly exploiting identity fraud, carrier impersonation and weaknesses in freight verification, driving cargo theft losses across Canada an…
Hong Kong reviews river fees as mainland ports lure cargo away
Hong Kong is reviewing permit fees charged to river trade vessels as it seeks to maintain its port’s competitiveness amid growing competition from mainland Chinese terminals in …
Kuehne+Nagel announces three management appointments
Kuehne+Nagel (K+N) has made three management appointments at a national level covering the US, Germany, Spain, Portugal and Malta. The forwarder has appointed Daniel Randig as n…
WFS and American Airlines Cargo extend handling partnership in Europe
Worldwide Flight Services (WFS) has secured a new five-year cargo handling agreement with American Airlines Cargo (AAC) that spans eight European countries. The handling agreeme…
EXCLUSIVE: ‘Humor is good,’ Union Pacific CEO says of video rate threat
Union Pacific CEO said his threat to raise rates on shippers in a now-released video was an attempt at humor. The post EXCLUSIVE: ‘Humor is good,’ Union Pacific CEO says of vide…
STB turns UP-NS merger fight into inquiry over shipper intimidation
Union Pacific must disclose Jim Vena’s conference video and produce records about possible retaliation. The railroad denies making threats, and regulators have yet to decide whe…
Teamsters say they’ve organized Amazon employees in Indiana; company demurs
The Teamsters are claiming victory for a group of “W-2” drivers at an Amazon facility in Indiana who sought representation by the union. But as with the entire Amazon-Team…
Mexico cargo thieves shift tactics as Q3 truck parking thefts surge
Cargo theft involving parked trucks accounted for 42% of all incidents in Mexico during the third quarter , according to Overhaul. The post Mexico cargo thieves shift tactics as…
Conrail tabs Wright as president and chief operating officer
Conrail has appointed veteran rail executive John Wright as its new corporate leader. The post Conrail tabs Wright as president and chief operating officer appeared first on Fre…
A Super El Niño Is About To Test Which Freight Enterprises Plan For Impact And Which Only React
For most enterprises the first sign of a winter storm is still a broad, countrywide warning, the kind that tells a leadership team something is coming but says nothing about whi…
STB orders Union Pacific to make alleged rate hike threat video public
Rail regulator rejects railroad’s appeal in dispute over remarks allegedly threatening shippers opposed to Norfolk Southern merger. The post STB orders Union Pacific to make all…
Behind The Capitol Christmas Tree Is A Kenworth, Four Drivers, And A 2,000 Mile Haul Only Trucking Can Pull Off
Every December a towering evergreen rises on the West Lawn of the U.S. Capitol and gets called the People’s Tree, but before a child from its home state flips the switch t…
Automatic publishing
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