CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
July 2018
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
05 Aug 2018
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Collect one idea for the coming week; this is a planning prompt, not a must-post day.
Open the day, review ideas and decide whether anything deserves a planned post.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.October truck transportation jobs = September truck transportation jobs
The number of workers employed in truck transportation in October was unchanged from September. That end result in the October report from the Bureau of Labor Statistics, releas…
Mexico widens US trade lead with record $96.3B September
Mexico strengthened its position as the United States' top trading partner in September at $96 billion. The post Mexico widens US trade lead with record $96.3B September appeare…
North America container imports rise 9% as as freight pricing pressures mount
Global container volumes surged in September despite mounting disruptions and rising freight prices. The post North America container imports rise 9% as as freight pricing press…
Calmer waters for container spot rates, but ‘fragile’ Middle East a threat
There was a certain sense of calm about the container spot freight rate market this week, with slight declines on both the transpacific and Asia-Europe trades as capacity constr…
Freighter capacity divides air cargo fortunes as rates climb
Access – or not – to freighter capacity is helping shape air cargo’s fortunes. IAG Cargo, which shed its freighter operations more than a decade ago, lost traffic following canc…
Ryder grows its FMS business with East Coast acquisition
Ryder System (NYSE: R) has acquired Efficiency Enterprises, a company with a business model similar to what Ryder does in its Fleet Management Systems (FMS) unit. Ryder, in a p…
NYK – the argument now is over what a normal year looks like
NYK has raised its dividend to ¥330 a share on a year swollen by the closure of the Strait of Hormuz and strong container rates, but its own guidance has second-half profit fall…
Lufthansa and ANA restart cargo tie-up and add NCA and SWISS
Lufthansa Cargo, SWISS WorldCargo, All Nippon Airways (ANA) and Nippon Cargo Airlines (NCA) have signed a Memorandum of Understanding (MoU) with the aim of enhancing cooperation…
‘Carrier selection matters’ when it comes to getting your goods on time
The Asia-North America tradelane is facing the highest ocean freight disruption risk over the coming weeks. Reduced carrier capacity and growing difficulty securing bookings thr…
Forget about Mærsk as the integrator of container logistics
Today we soft launch our “Top Analyst Question(s) Award” drawing from yesterday’s Q3 26 (YAWWWNNNN) earnings call with Mærsk, when CEO Vincent Clerc tried to e…
Cargo crime in North America down in Q3, but losses are mounting
Organised criminal networks are increasingly exploiting identity fraud, carrier impersonation and weaknesses in freight verification, driving cargo theft losses across Canada an…
Hong Kong reviews river fees as mainland ports lure cargo away
Hong Kong is reviewing permit fees charged to river trade vessels as it seeks to maintain its port’s competitiveness amid growing competition from mainland Chinese terminals in …
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