CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
August 2011
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
02 Aug 2011
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Turn one recurring customer question into a useful, plain-language logistics explanation.
Ask sales or operations for one real question customers asked this week.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Cainiao launches AI and tech airfreight service
Chinese e-commerce logistics company Cainiao has become the latest company to launch a supply chain service targeting AI computing and robotics shipments. The company’s “G…
Motive’s new President on how its hardware puts it ahead in physical AI
Five months into the job, Motive's president of go-to-market says the camera in the cab protects it from AI startups that may not last The post Motive’s new President on h…
‘Multi-node supply chains’ are the future, in a ‘multi-polar pharma world’
China, India, and the Middle East are all playing their role in shifting the geographical centre of production and innovation, the three regions emerging as particularly importa…
Driverless trucking’s carriers start to sign – next test: which signatures bind
A month after the debate started shifting from whether a truck can drive itself to whether the business can scale, carriers are committing to own driverless trucks themselves: K…
BNSF Q3 earnings climb 19.3% as rail freight volumes rise
Third-quarter earnings rose 19.3% at BNSF as increased fuel costs were offset by higher rail freight shipments and improved operating efficiencies. The post BNSF Q3 earnings cli…
Bangkok cargo backlog spreads to exports as airlines restrict inbound freight
A backlog at Thai Airways’ cargo warehouse at Bangkok Suvarnabhumi is disrupting imports and exports, prompting airlines to restrict Bangkok-bound freight. Airline accounts on T…
Hapag’s ASX will reverse December Asia-ECSA capacity squeeze
On the question of whether the ASX replaces the AS3, the rotations point the other way. Together they give Hapag-Lloyd two weekly sailings into the same four Brazilian gateways,…
OceanX: Carriers’ Indian summer delight
Greetings from Xi’an, where I arrived Saturday for the last touches on our annual general meeting. This week’s wrap starts with US elections that turned very blue, but the…
Cargo boycott threat by Indian brokers over empty-box fee hikes
A new storm of stakeholder disputes, and potential operational disruption, is brewing across Indian ports over policy changes by container lines on empty-container handling and …
IAG sees cargo traffic decline but revenues increase in Q3
IAG registered an improvement in its cargo revenues in the third quarter of the year despite a decline in traffic but the level of increase lagged behind some of its rivals and …
Fast delivery: Amazon’s smart glasses – a data moat in disguise
The e-commerce giant plans to deploy more than 20,000 camera-equipped glasses to delivery drivers by the end of 2027. The efficiency gains are real. But the competitive weapon i…
Tougher rules for US imports on DDP put pressure on buyers and suppliers
US companies buying goods on Delivered Duty Paid (DDP) terms have been urged to examine who is responsible for their customs declarations, after US Customs and Border Protection…
Automatic publishing
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