FAnalytics

CONTENT CALENDAR

Planner

Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.

Today09 Nov 2026Europe/Zurich
Quiet Tue-Thu slotWednesday11 Nov 2026 · 16:00

MONTH VIEW

June 2011

Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.

MARKETING DAY

30 Jun 2011

Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.
Create top post →
2
Project proof pointIndustry insights · Document / PDF

Use one project, shipment type or team workflow to prove what Fracht does differently.

Choose one concrete proof point: timeline, cargo type, lane, team or solved constraint.
Use idea

EMAIL LIST

Post notifications

When a post is published, this list receives the LinkedIn URL.
aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders

ADD CONTENT

Plan a post or save it to backlog

Pick a calendar day, use an idea from the calendar, or save an undated post for later.

BACKLOG

Posts waiting for a slot

No backlog posts yet.

PLANNED CONTENT CALENDAR

What is planned, when

Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.
No planned content yet. Add a rough idea above and it will appear here.

POTENTIAL

What to improve next

1
4 posts in the last 90 days

Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 35 posts.

✓
0 classifications incomplete

Finish these labels so topic and media recommendations use the full history.

3
Wednesday currently performs best

40.9% weighted engagement from 9 posts.

4
Repeat the winning combination

Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.

SCHEDULE

Upcoming Swiss posting slots

Europe/Zurich
Wed11 Nov16:00Planned
Thu12 Nov16:00Planned
Tue17 Nov16:00Planned

Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.

YOUR DATA

Topic potential

Weighted engagement rate by topic
1
Company updates & events13 posts · 7.2K avg. impressions
47.9%
2
Sustainability & CSR9 posts · 3.0K avg. impressions
35.6%
3
Projects & case studies12 posts · 6.7K avg. impressions
30.4%
4
Industry insights27 posts · 2.5K avg. impressions
27.8%
5
People & culture11 posts · 11.2K avg. impressions
13.7%

YOUR DATA

Format potential

Weighted engagement rate by media format
1
Document / PDF28 posts · 2.2K avg. impressions
35.7%
2
Image / carousel39 posts · 6.9K avg. impressions
32.4%
3
Video5 posts · 12.3K avg. impressions
9.5%

LIVE NEWS RADAR

Current angles worth considering

Cached for 30 minutes to protect page performance.
RSS connected
FreightWaves

Latam Airlines dusts off Covid playbook to move cargo in passenger cabin

In an unusual move, Latam Airlines deployed a passenger jet for an all-cargo mission. The post Latam Airlines dusts off Covid playbook to move cargo in passenger cabin appeared …

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
Air Cargo News

Dronamics set to become public company

Autonomous cargo aircraft developer Dronamics is set to become a publicly listed company through a $500m business combination with special purpose acquisition company GP-Act III…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

Strike at Los Angeles-Long Beach port delayed as union contract talks continue 

Los Angeles and Long Beach port terminal watchmen, employers push strike deadline forward as bargaining continues The post Strike at Los Angeles-Long Beach port delayed as union…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
Air Cargo News

Cainiao launches AI and tech airfreight service

Chinese e-commerce logistics company Cainiao has become the latest company to launch a supply chain service targeting AI computing and robotics shipments. The company’s “G…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

Motive’s new President on how its hardware puts it ahead in physical AI

Five months into the job, Motive's president of go-to-market says the camera in the cab protects it from AI startups that may not last The post Motive’s new President on h…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

‘Multi-node supply chains’ are the future, in a ‘multi-polar pharma world’

China, India, and the Middle East are all playing their role in shifting the geographical centre of production and innovation, the three regions emerging as particularly importa…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Driverless trucking’s carriers start to sign – next test: which signatures bind

A month after the debate started shifting from whether a truck can drive itself to whether the business can scale, carriers are committing to own driverless trucks themselves: K…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
FreightWaves

BNSF Q3 earnings climb 19.3% as rail freight volumes rise

Third-quarter earnings rose 19.3% at BNSF as increased fuel costs were offset by higher rail freight shipments and improved operating efficiencies. The post BNSF Q3 earnings cli…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Bangkok cargo backlog spreads to exports as airlines restrict inbound freight

A backlog at Thai Airways’ cargo warehouse at Bangkok Suvarnabhumi is disrupting imports and exports, prompting airlines to restrict Bangkok-bound freight. Airline accounts on T…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
The Loadstar

Hapag’s ASX will reverse December Asia-ECSA capacity squeeze

On the question of whether the ASX replaces the AS3, the rotations point the other way. Together they give Hapag-Lloyd two weekly sailings into the same four Brazilian gateways,…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

OceanX: Carriers’ Indian summer delight 

Greetings from Xi’an, where I arrived Saturday for the last touches on our annual general meeting. This week’s wrap starts with US elections that turned very blue, but the…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
The Loadstar

Cargo boycott threat by Indian brokers over empty-box fee hikes

A new storm of stakeholder disputes, and potential operational disruption, is brewing across Indian ports over policy changes by container lines on empty-container handling and …

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗

LINKEDIN

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EMAILS

Company notification list

aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders