FAnalytics

CONTENT CALENDAR

Planner

Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.

Today10 Nov 2026Europe/Zurich
Quiet Tue-Thu slotWednesday11 Nov 2026 · 16:00

MONTH VIEW

September 2009

Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.

MARKETING DAY

09 Sep 2009

Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.
Create top post →
2
Freight expertise spotlightIndustry insights · Document / PDF

Show one detail behind reliable forwarding: documents, handovers, route planning, compliance or communication.

Use an expert quote or a small checklist to make the post practical.
Use idea

EMAIL LIST

Post notifications

When a post is published, this list receives the LinkedIn URL.
aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders

ADD CONTENT

Plan a post or save it to backlog

Pick a calendar day, use an idea from the calendar, or save an undated post for later.

BACKLOG

Posts waiting for a slot

No backlog posts yet.

PLANNED CONTENT CALENDAR

What is planned, when

Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.
No planned content yet. Add a rough idea above and it will appear here.

POTENTIAL

What to improve next

1
3 posts in the last 90 days

Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 36 posts.

✓
0 classifications incomplete

Finish these labels so topic and media recommendations use the full history.

3
Wednesday currently performs best

40.9% weighted engagement from 9 posts.

4
Repeat the winning combination

Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.

SCHEDULE

Upcoming Swiss posting slots

Europe/Zurich
Wed11 Nov16:00Planned
Thu12 Nov16:00Planned
Tue17 Nov16:00Planned

Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.

YOUR DATA

Topic potential

Weighted engagement rate by topic
1
Company updates & events13 posts · 7.2K avg. impressions
47.9%
2
Sustainability & CSR9 posts · 3.0K avg. impressions
35.6%
3
Projects & case studies12 posts · 6.7K avg. impressions
30.4%
4
Industry insights27 posts · 2.5K avg. impressions
27.8%
5
People & culture11 posts · 11.2K avg. impressions
13.7%

YOUR DATA

Format potential

Weighted engagement rate by media format
1
Document / PDF28 posts · 2.2K avg. impressions
35.7%
2
Image / carousel39 posts · 6.9K avg. impressions
32.4%
3
Video5 posts · 12.3K avg. impressions
9.5%

LIVE NEWS RADAR

Current angles worth considering

Cached for 30 minutes to protect page performance.
RSS connected
FreightWaves

SONAR launches MCP, bringing freight market intelligence inside your AI assistant

SONAR MCP connects compatible AI assistants like Claude and Copilot to SONAR data. The post SONAR launches MCP, bringing freight market intelligence inside your AI assistant app…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Shenzhen belly cargo ban threatens peak-season squeeze at other gateways

International belly-cargo operations at Shenzhen will be suspended during next week’s APEC summit, while sharply reduced freighter slots threaten to divert peak-season shipments…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

UPS in court bid to recover tariff payments ruled ‘unlawful’

UPS has its sights set on US Customs and Border Protection (CBP), launching legal action against the agency to reclaim refunds and interest for tariffs paid under the Internatio…

Suggested post angleExplain what this could mean for freight costs and what shippers should watch next.
Read source ↗
The Loadstar

Cold chain cyberattack risk – time to wake up

Two waves of attacks on supermarket refrigeration controllers have caused millions of euros in losses across Europe. The same types of systems protect pharma warehouses, 3PL col…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

Carriers sense growth and pour capacity into ex-India ocean trades

Indian trades are seeing a fresh wave of container capacity injections by Asian carriers, as regional freight demand remains upbeat. Among the predominant regional lines, OOCL, …

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
The Loadstar

Distressed Forward Air chugs along – just enough to breathe

There’s nothing wrong with a company being proud of a solid operational update after it had been saved by lenders who had to relax covenants ever since a transformational,…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
The Loadstar

‘Severe supply imbalance’ threat as record box ship deliveries loom

The global containership fleet is set to expand by almost 50% by 2030, with even record levels of vessel scrapping unlikely to prevent a severe supply imbalance. In its latest r…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗
The Loadstar

Freightos CEO rejects founder’s growth criticism as new AI platform launches

Freightos has launched a new AI-native platform for freight forwarders, as an increasingly bitter dispute between its management and founder Zvi Schreiber over the company&#8217…

Suggested post angleAsk what changes for logistics teams in practice—not just what the technology promises.
Read source ↗
FreightWaves

That RICO suit vs. Robinson/TQL? Jury selection starts in ’28

As the two sides in the RICO case against brokerage giants C.H. Robinson (NASDAQ: CHRW) and TQL begin to make their case in legal filings, a sobering reality about the litigatio…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
The Loadstar

Geodis – the last chunky logistics target

The amount of speculation surrounding MSC, Mærsk and CMA CGM and their plans to invest hard-earned war dollars has been unprecedented in recent months – there’s more cash to cou…

Suggested post angleUse “What this means for global shippers” as the hook and add one concrete Fracht takeaway.
Read source ↗
Air Cargo News

ATSG completes sale of Omni Air to focus on air cargo

Air Transport Services Group (ATSG) has completed the sale of Omni Air International to enable it to focus more on air cargo and related aviation services. US-based ATSG, which …

Suggested post angleSummarise the air-cargo impact, affected lanes and one practical planning recommendation.
Read source ↗
Air Cargo News

WorldACD reports steep declines in Asia-Europe cargo demand in October

Air cargo volumes from China and Hong Kong to Europe continued to come under pressure in October, while companies are reporting a structural shift in e-commerce supply chains to…

Suggested post angleTurn this into a three-slide route-impact explainer with Fracht’s operational perspective.
Read source ↗

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EMAILS

Company notification list

aathmigan.jegatheeswaran@frachtag-zh.chSDG content reminders