CONTENT CALENDAR
Planner
Plan posts on the calendar, keep a backlog, and use your performance history to choose stronger topics and formats.
MONTH VIEW
April 2009
Every day has ranked marketing opportunities: 1 optional, 3 strongest. The plus creates a draft; selecting the date only opens the day.MARKETING DAY
27 Apr 2009
Rank 1 is optional, rank 3 is the strongest opportunity. A marketing day is only an idea until you create and save a post.Start the week with one practical observation from freight markets, customer questions or operational planning.
Pick one trend, add one Fracht takeaway and keep it useful for shippers.EMAIL LIST
Post notifications
When a post is published, this list receives the LinkedIn URL.ADD CONTENT
Plan a post or save it to backlog
Pick a calendar day, use an idea from the calendar, or save an undated post for later.BACKLOG
Posts waiting for a slot
WHAT TO POST
Current ideas
PLANNED CONTENT CALENDAR
What is planned, when
Images are removed automatically four days after the published date, or four days after the scheduled date if it was never marked published.POTENTIAL
What to improve next
Your Tue–Thu plan equals about 39 posts per 90 days. The current gap is 36 posts.
Finish these labels so topic and media recommendations use the full history.
40.9% weighted engagement from 9 posts.
Company updates & events × Document / PDF, but avoid repeating the same subject as your last three posts.
SCHEDULE
Upcoming Swiss posting slots
Best practice: prepare the draft one day earlier, then check the news angle again two hours before publishing.
YOUR DATA
Topic potential
Weighted engagement rate by topicYOUR DATA
Format potential
Weighted engagement rate by media formatLIVE NEWS RADAR
Current angles worth considering
Cached for 30 minutes to protect page performance.Shenzhen air cargo restrictions ahead of APEC threaten peak shipments
Air cargo moving in and out of Shenzhen faces restrictions ahead of next week’s APEC summit, with operators announcing cargo embargoes, longer handling times, and changes to col…
UPS in court bid to recover tariff payments ruled ‘unlawful’
UPS has its sights set on US Customs and Border Protection (CBP), launching legal action against the agency to reclaim refunds and interest for tariffs paid under the Internatio…
Cold chain cyberattack risk – time to wake up
Two waves of attacks on supermarket refrigeration controllers have caused millions of euros in losses across Europe. The same types of systems protect pharma warehouses, 3PL col…
Carriers sense growth and pour capacity into ex-India ocean trades
Indian trades are seeing a fresh wave of container capacity injections by Asian carriers, as regional freight demand remains upbeat. Among the predominant regional lines, OOCL, …
Distressed Forward Air chugs along – just enough to breathe
There’s nothing wrong with a company being proud of a solid operational update after it had been saved by lenders who had to relax covenants ever since a transformational,…
‘Severe supply imbalance’ threat as record box ship deliveries loom
The global containership fleet is set to expand by almost 50% by 2030, with even record levels of vessel scrapping unlikely to prevent a severe supply imbalance. In its latest r…
Freightos CEO rejects founder’s growth criticism as new AI platform launches
Freightos has launched a new AI-native platform for freight forwarders, as an increasingly bitter dispute between its management and founder Zvi Schreiber over the company’…
That RICO suit vs. Robinson/TQL? Jury selection starts in ’28
As the two sides in the RICO case against brokerage giants C.H. Robinson (NASDAQ: CHRW) and TQL begin to make their case in legal filings, a sobering reality about the litigatio…
Geodis – the last chunky logistics target
The amount of speculation surrounding MSC, Mærsk and CMA CGM and their plans to invest hard-earned war dollars has been unprecedented in recent months – there’s more cash to cou…
ATSG completes sale of Omni Air to focus on air cargo
Air Transport Services Group (ATSG) has completed the sale of Omni Air International to enable it to focus more on air cargo and related aviation services. US-based ATSG, which …
WorldACD reports steep declines in Asia-Europe cargo demand in October
Air cargo volumes from China and Hong Kong to Europe continued to come under pressure in October, while companies are reporting a structural shift in e-commerce supply chains to…
LATAM Cargo to benefit from 90 tons of belly capacity on new São Paulo–Geneva route
LATAM Cargo is set to benefit from up to 91 tonnes of belly capacity on LATAM Airlines Brasil’s new direct passenger service between São Paulo and Geneva, launching in March nex…
Automatic publishing
Not connected yet.EMAILS